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Volume 340, Issue 5 · 2026-07-27 – 2026-08-02 · Popular →

Friday’s Briefing · August 7

Upcoming Event · Tue, Aug 18 · 12:00pm

The Space Between Sales Calls Is Where Deals Are Won

Every enterprise IT sales professional knows the rhythm of a deal. There's the discovery call, the demo, the proposal, the negotiation — a handful of high-stakes conversations spread across weeks or months. We prepare obsessively for those moments. We rehearse objection handling, tune our slides, and study the org chart. And then, between those moments, we go quiet. more →

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The Space Between Sales Calls Is Where Deals Are Won

Upcoming Event · Tue, Aug 18 · 12:00pm

The Warmest Cold Open in Sales

Cold outreach fails because the recipient has no reason to believe you're worth their time, and no amount of subject-line optimization fixes a missing relationship. The durable answer is to stop being cold: "you may have seen my weekly newsletter" reframes you from stranger to known quantity, even for prospects who never read an issue. A visible, ongoing body of work answers the buyer's instinctive credibility check before you've said anything. Because the newsletter reaches your whole network continuously, that warming is ambient rather than engineered one prospect at a time. more →

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The Warmest Cold Open in Sales

Techstrong IT, Monday, July 27th, 2026

How Do You Kill a Parasite?

Publishers must coordinate to demand fair treatment from Google's AI-driven search, which uses their content without adequate compensation. more →

How Do You Kill a Parasite?

Upcoming Event · Tue, Aug 18 · 12:00pm

Everyone Shows Up to Pitch. Almost No One Shows Up to Help

Reps like to differentiate on product, but buyers rarely experience that differentiation - features blur, and every platform claims to be AI-powered and enterprise-grade. What buyers remember is behavior: who was useful when there was nothing in it for them. In a market where every rep appears only to extract, consistently showing up to contribute is a contrast play that captures disproportionate attention. It stays effective precisely because it's rare - anyone can publish once, almost nobody publishes usefully every week for a year. more →

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Everyone Shows Up to Pitch. Almost No One Shows Up to Help

Upcoming Event · Wed, Aug 26 · 1:00pm

Ask a Lawyer: Law, AI, and Cyber Defense in 2026

In an age defined by rapid technological advancements, legal landscapes are continually evolving to address new challenges in the cybersecurity realm. Understanding the intersection of law, cybersecurity, and privacy has never been more critical. In this thought-provoking panel, legal experts will shed light on the emerging legal trends and issues that individuals, businesses, and organizations will face in the near future. more →

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Ask a Lawyer: Law, AI, and Cyber Defense in 2026 (Aug. 26th)

Vertiv, Monday, July 27th, 2026

Vertiv Launches Vertiv PurgeRite NearZero service

Vertiv has launched its patent-pending Vertiv PurgeRite NearZero service, which combines engineered mechanical flushing, water treatment, reverse osmosis, and continuous water-quality monitoring to recycle water and reduce environmental impact during the commissioning of closed-loop hydronic systems in North American data centers. more →

Vertiv Launches Vertiv PurgeRite NearZero service