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BizHack, Friday, February 27th, 2026

The Magnetic Question: Five-Second Story Deployment

Vol 335 · Issue 4 · 2026-02-27

Your Business Story - why you do what you do and why it matters - is one of your company's most powerful strategic assets. But you can't tell a five-minute story to every stranger at a trade show or networking event. You need a way to deploy it in five seconds.

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The Magnetic Question: Five-Second Story Deployment

IDC, Thursday, November 13th, 2025

How ABM Advertising Accelerates B2B Growth

Vol 332 · Issue 2 · 2025-11-13

Account-based marketing (ABM) has moved far beyond its roots as a sales-aligned, high-touch strategy. Today, ABM is a dynamic, media-driven engine designed to engage entire buying groups across fragmented, digital-first journeys.

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How ABM Advertising Accelerates B2B Growth

IDC, Wednesday, October 15th, 2025

Why B2B Tech Marketers Are Doubling Down On Events In 2026

Vol 331 · Issue 3 · 2025-10-15

B2B tech marketers are navigating tighter budgets and higher expectations in 2026. With ROI under the microscope, one strategy is emerging as both high-impact and measurable: events. IDC's latest Sponsor Survey surfaces the data behind this shift, equipping marketing leaders with clarity on how and where to focus.

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Why B2B Tech Marketers Are Doubling Down On Events In 2026

eWeek, Friday, September 26th, 2025

Best AI Tools For Marketers

Vol 330 · Issue 4 · 2025-09-26

Artificial intelligence (AI) is changing the way marketers reach and engage audiences. AI tools extend human capabilities, enabling marketing teams to achieve more with fewer resources.

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Best AI Tools For Marketers

Sustainability and ESG, Wednesday, September 3rd, 2025

What Is Sustainable Marketing?

Vol 330 · Issue 1 · 2025-09-03

Sustainable marketing is a purpose-driven strategy that promotes products, services and brand values aligned with long-term environmental, social and economic well-being.

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What Is Sustainable Marketing?