Why 99% Of Cold Emails To CISOs Fail (And The Surprising Truth About How They Actually Buy)
Security Boulevard, Monday, October 20th, 2025
A CISO gets 50 sales emails before lunch. Your cold outreach dies with the other 49.
You've heard it before: outbound doesn't work for cybersecurity companies. CISOs don't respond to cold emails. Security tools require careful planning and board approval. Companies spend months researching before they buy.
Here's the problem: that explanation is wrong.
After analyzing data from thousands of cybersecurity deals, buyer surveys, and company filings, we found something that changes everything about how security companies should approach sales.
The real reason your cold emails fail has nothing to do with planned purchases or careful evaluation. In fact, it's the opposite.