Upcoming Event · Tue, Aug 18 · 12:00pm
Inbound leads start warmer, move faster, and close better than anything dug out of a cold list - but generating them has always been marketing's job, leaving individual reps to hunt. A LinkedIn newsletter changes that by giving a rep their own discoverable, subscribable asset: LinkedIn invites your network at launch, notifies subscribers at every issue, and indexes issues in search. A feed post is a firework; a newsletter issue is a streetlight that keeps pulling people in. And nobody subscribes to enterprise IT news casually, so the list self-qualifies. more →
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