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Volume 340, Issue 5 · 2026-07-27 – 2026-08-02 · Popular →

Wednesday’s Briefing · August 5

TechTarget, Wednesday, July 29th, 2026

AI as a Mindset: A Growth Guide for CIOs

CIOs are working hard to make the most of AI. But using it solely as a technology to automate workflows, rather than as a mindset for growth, can limit its potential. more →

AI as a Mindset: A Growth Guide for CIOs

Upcoming Event · Tue, Aug 18 · 12:00pm

The Space Between Sales Calls Is Where Deals Are Won

Every enterprise IT sales professional knows the rhythm of a deal. There's the discovery call, the demo, the proposal, the negotiation — a handful of high-stakes conversations spread across weeks or months. We prepare obsessively for those moments. We rehearse objection handling, tune our slides, and study the org chart. And then, between those moments, we go quiet. more →

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The Space Between Sales Calls Is Where Deals Are Won

Upcoming Event · Wed, Sep 2 · 9:00am

Mainframe Data Recovery in Uncertain Times

Join experts from BMC and AWS for a one-hour webinar on how to address this risk directly - enabling automated, immutable disaster recovery for mainframe environments on AWS, with the speed, reliability, and security modern DR demands. Because continuity isn't defined by uptime - it's defined by recoverability and usability. more →

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Mainframe Data Recovery in Uncertain Times (Sept. 2nd)

Upcoming Event · Tue, Aug 18 · 12:00pm

Never Send Another 'Just Checking In' Email

The reason "just checking in" fails isn't the wording — it's that the message offers the buyer nothing and openly signals you're chasing your own pipeline. The fix is having something real to say, and a weekly newsletter manufactures exactly that: a fresh, legitimate, value-first reason to make contact every seven days. It also tells you when and whom to approach, since a prospect who clicks or comments has handed you both a signal and an opening. Same contact frequency, opposite impression — one erodes your standing, the other builds it. more →

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Never Send Another 'Just Checking In' Email

Sophos, Monday, July 27th, 2026

Introducing Sophos AI Defense

Sophos launches AI Defense to discover shadow AI, assess risk, and enforce policy inside the existing Fusion stack. more →

Introducing Sophos AI Defense

Sophos, Tuesday, July 28th, 2026

Chaos in Teams Vishing

Sophos tracks STAC4749 using Teams vishing and custom malware to deploy Chaos ransomware within 17 hours. more →

Chaos in Teams Vishing

Upcoming Event · Tue, Aug 18 · 12:00pm

Your Best Pipeline Is the Customers You Already Have

Sales culture fixates on new logos while the most efficient pipeline sits inside the existing book — customers who already trust you, pay you, and have validated that your solution works. Accounts are rarely lost to dramatic failure; they're lost to silence, as the rep moves on to the next hunt and a more present competitor fills the gap. A weekly newsletter keeps the entire installed base warm with no upsell attached, surfaces expansion signals through what customers engage with, and insures against champion turnover by reaching the whole account rather than one contact. more →

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Your Best Pipeline Is the Customers You Already Have