BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//it-news-and-events.info//calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VTIMEZONE
TZID:America/New_York
X-LIC-LOCATION:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:19700308T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:19701101T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:event-179381@it-news-and-events.info
DTSTAMP:20260814T032905Z
DTSTART;TZID=America/New_York:20260818T120000
DTEND;TZID=America/New_York:20260818T130000
SUMMARY:Never Send Another 'Just Checking In' Email
DESCRIPTION:Tuesday\, August 18th\, 2026: 12:00 PM to 12:30 PM\n\nThe reaso
 n "just checking in" fails isn't the wording — it's that the message off
 ers the buyer nothing and openly signals you're chasing your own pipeline.
  The fix is having something real to say\, and a weekly newsletter manufac
 tures exactly that: a fresh\, legitimate\, value-first reason to make cont
 act every seven days. It also tells you when and whom to approach\, since 
 a prospect who clicks or comments has handed you both a signal and an open
 ing. Same contact frequency\, opposite impression — one erodes your stan
 ding\, the other builds it.\n\nhttps://it-news-and-events.info/article/179
 381
URL:https://it-news-and-events.info/article/179381
END:VEVENT
END:VCALENDAR