How to Build Frontline Trust in AI Agents (And Why Coaching Beats Prospecting as the Starting Point)
Outreach, Wednesday, October 21st, 2026
A Resi revenue leader explains on Outreach's blog why AI adoption started with coaching to build frontline trust.
In a guest post on Outreach's blog, a Resi revenue leader explains why the company began AI adoption with coaching rather than prospecting.
Positioning AI as a 'coach in your pocket' framed it as a source of value rather than surveillance, and continuous rep feedback built trust.
A human-in-the-loop model kept empathy and intuition with people while agents took on account research and first-pass personalization.
Centralized workflows and clear safeguards then helped Resi scale adoption.