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IDC, Monday, September 29th, 2025
AI is quickly transforming what marketing teams are capable of: automating routine tasks, delivering instant insights, and powering deeply personalized customer experiences. But for all its promise, AI is only as effective as the people and processes guiding it.
And that's where many organizations are hitting a wall.
As marketing strategies grow more complex and technology becomes more advanced, the internal capabilities needed to execute at scale haven't kept pace. The result? A widening execution gap: the disconnect between what marketing promises and what teams are equipped to deliver.
Thirty-seven percent of CMOs say creating a unified omnichannel experience will have the greatest influence on their marketing strategy over the next 12-18 months, according to IDC's 2025 Global Midmarket Tech CMO Priorities Survey.