CMOs in the Age of AI: New Mandates and Responsibilities
IDC, Tuesday, August 12th, 2025
AI is reshaping the expectations placed on CMOs, particularly around customer acquisition, technology stack modernization, and integration of sales and marketing functions.
The role of the Chief Marketing Officer (CMO) is evolving rapidly, driven largely by the transformative power of artificial intelligence (AI). As technology reshapes marketing operations and customer engagement strategies, CMOs are being called upon to redefine their approach and step into new strategic roles.
The New Accountability of CMOs
Today, CMOs find themselves with expanded responsibilities beyond traditional marketing. IDC's recent webinar, 'AI, Strategy and the new CMO Mandate,' Laurie Buczek and MaryAnn Holder-Browne highlighted that an astonishing 81% of marketing leaders are now directly accountable for the digital customer experience, with 84% facing increased accountability for corporate communications.