GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, And What's Really Broken In Attribution (1hr 4min)
Heinz Marketing, Tuesday, July 29th, 2025
John Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events.
At Glia, John pioneered revenue marketing's impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, scaling playbooks, and unique frameworks for aligning marketing with revenue.