The Funny Side Of Marketing: Avoiding The Customer Journey To Nowhere With Tom Fishburne
B2B Forum for MarketingProfs, Thursday, July 10th, 2025
Are you stuck trying to optimize your funnel-perhaps with AI tools-and unable to see the bigger picture of what your customers really need?
Tom Fishburne sees this all too frequently in B2B marketing.
And in his 2024 keynote at B2B Forum, he illustrates his perspective with a humorous series of his Marketoonist comic strips.
But don't let the humor fool you!
Tom's got a great point on how marketers fail to see the person on the other end of our marketing.
Watch this clip from Tom's B2B Forum keynote now, or read the transcript below.