Influencer Marketing Best Practices For B2B Brands
Search Customer Experience, Friday, July 11th, 2025
Influencer marketing can help B2B brands engage audiences across the entire marketing funnel. Best practices include setting goals and tailoring content for specific funnel stages.
Marketers and influencers can complement each other perfectly: One brings professional marketing knowledge, while the other brings audience trust and authentic engagement.
Social media platforms, like LinkedIn, Instagram and TikTok, have led to the rise of influencer marketing, which is the strategic partnership between content creators and brands to promote products and services. While B2C brands popularized this approach, it can also help B2B brands across all stages of the marketing funnel. Yet, most brands limit themselves to top-of-funnel activities, such as generating brand awareness, said Nick Bennett, B2B marketer, content creator and bestselling author.