The Top 15 Event Marketing Tools
Search Customer Experience, Tuesday, December 10th, 2024
Marketers rely on a combination of tools, such as CRM systems and marketing automation platforms, to manage events. Top tools include Salesforce, ActiveCampaign and Eventbrite.
In-person event attendance is growing, and many organizations plan to coordinate more events moving forward.
Yet, events involve a lot of moving parts. In addition to the in-person experience, many organizers also manage virtual components. This complexity can require functionality across five key software types: CRM systems, marketing automation platforms, social media management platforms, project management tools and integration tools.