How Does DMARC Affect Email Marketing?
Search Customer Experience, Monday, August 26th, 2024
Marketers must prepare for DMARC to ensure their emails reach customers' inboxes -- rather than their spam or junk folders -- and to build trust between consumers and the brand.
Email marketing remains a cornerstone of digital marketing strategies, and brands must maintain the integrity and trustworthiness of email communications to benefit their reputations and future revenues.
This is where Domain-based Message Authentication, Reporting and Conformance comes into play. DMARC is a security tool, but it can also help marketers ensure their audiences receive and trust their email campaigns.