Marketing: Art and Science The Tech CEO's Perspectives on Marketing
The Futurum Group, Wednesday, July 31st, 2024
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of 'Marketing: Art & Science'.
In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner.