Customer Data Platforms (CDPs): A Smart Tool For The Enlightened Marketer
GIGAOM, Thursday, March 21st, 2024
Customer data platforms (CDPs) unify first-party customer data from multiple online and offline systems to create a single centralized view of all interactions and touchpoints between each customer and a product or service.
These tools gather information from various disparate sources where customers interact with a company-including websites, social media, email, live chat, digital assistants, customer relationship management (CRM) systems, e-commerce solutions, and contact centers-align this information with transactional data (customer purchases, returns using information from e-commerce or purchase order systems, and so on) and with demographic data (such as name, address, gender, and age), while keeping it all compliant with customer privacy and data protection regulations.