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All issuesVolume 311, Issue 2IT NewsMarketing

5 Reasons Why I Recommend Newsletters Instead Of Just Posting On LinkedIn In 2024

The LinkedIn Lowdown, Monday, February 12th, 2024

The freakin' LinkedIn algorithm, am I right? Gone seem to be the days when all you needed were storytelling skills and some fun media to go along with posts, because it's certainly gotten more complex than that in 2024.

Now, you might be thinking, "Another thing to keep up with?" But hear me out, because this is not just another digital trend. It's a powerhouse tool that could seriously amp up your LinkedIn game. It's not an addition really, but an amplification of what you're ALREADY DOING. They're not just a way to share content; they're a strategy to elevate your personal brand, to position yourself as a thought leader, and to create a direct line of communication with people interested in what you have to say. Here are 5 reasons why I highly recommend anybody already creating LinkedIn posts to publish a newsletter in 2024.

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