Edge To Core Marketing: The New Paradigm Of Modern Enterprise Marketing
AiTHORITY, Monday, November 20,2023
Marketing has a wealth of customer data it can harness to drive decisions that enable positive sales and marketing outcomes, but that data can drive decisions that do so much more, including transforming the way their companies do business and how they'll drive innovation and outpace the competition-if you know how to capitalize on it.
Unfortunately, most marketing organizations are simply overwhelmed by the hundreds, even thousands, of precious customer data points they gather each day. Too many of us see this as a data management problem rather than a game-changing resource that positions marketing as business-critical subject matter experts who intimately understand customer needs and wants.
Look, we all know today's marketing organizations must continually juggle competing priorities across a seemingly endless list of stakeholders (engineering, product development, senior leadership) in their companies.