What is a Chief Marketing Officer (CMO)
Seach CIO, Tuesday, October 24,2023
A chief marketing officer (CMO) is a C-suite executive responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives.
With a primary mandate to drive business growth, the CMO bridges the gap between brand perception and consumer engagement, ensuring that products and services resonate with current and potential customers.
Origins and evolution of the CMO role
The role of the CMO was created at the beginning of the business era when merchants understood the need to differentiate their goods from competitors. The modern CMO, however, has evolved drastically since.