Artificial Intelligence: Will It Fundamentally Change The World Of Digital Marketing?
CXOtoday.com, Wednesday, October 25,2023
In the last couple of years, Artificial Intelligence has emerged as the most powerful and disruptive technology. It has not only transformed how businesses communicate with their consumers but has also pushed them to rethink their digital marketing strategies.
For instance, ever since OpenAI's ChatGPT entered the market in 2022, the tool has disrupted the course of customer service. The tool's ability to generate quick human-like responses and the ability to solve problems has further made it a useful addition to many businesses.
However, the advancement in artificial intelligence and its rampant adoption has made digital marketers question whether their strategies and approach to content creation and business approach will become redundant. While many experts argue that artificial intelligence-powered machines will not eliminate human's role in digital marketing practices, they reiterate the need for quick assimilation to gain an edge over the rising trend.