What's Changed: 2023 Gartner Magic Quadrant For Multichannel Marketing Hubs
Solutions Review, Thursday, October 12,2023
Analyst house Gartner, Inc. recently released the 2023 version of its Magic Quadrant for Multichannel Marketing Hubs. Gartner defines a multichannel marketing hub (MMH) 'as a technology solution that orchestrates a company's communications and offers to customer segments across multiple channels.
These channels include websites, mobile messaging, social, direct mail, call centers, paid media, and email. MMH capabilities may also extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.'
The standard capabilities of an MMH solution include customer profile management, segmentation, campaign creation, message creation, campaign workflows, message execution, advanced analytics functionality, personalization, content management, event triggering, predictive analytics, customer journey analytics, and others.