Email Marketing Deliverability Best Practices
Security Boulevard, Monday, August 28,2023
Email marketing deliverability is an essential part of having a successful email campaign. Delivering emails to your subscribers is a challenge. This is especially true if you run an online business that relies on email marketing as part of your marketing strategy. If emails are delivered, it can help your company's reputation with your customers.
In this article, we'll introduce email marketing deliverability best practices for improving your deliverability or marketing emails.
What is Email Marketing Deliverability?
Email marketing deliverability is the percentage of emails that reach the inbox of your recipients.
Deliverability rates are typically expressed as a percentage and are calculated by dividing the number of emails in the inbox by the total number of emails sent.
Of all the emails sent, only 81 out of 100 are in the right place - someone's inbox. The rest get lost because of spam filters, mistakes in writing email addresses, or other obstacles that stop them from being seen and read.
Email marketing deliverability can be measured by looking at three key metrics:...