Optimize Your Email Deliverability: A Look At Heinz Marketing
Heinz Marketing, Tuesday, June 27,2023
Throughout 2023 I've been focused on email deliverability and optimization, driven by the poor email metrics we were experiencing. Despite previously having good deliverability rates, our open and click rates were steadily declining, and our emails consistently ended up in the Promotions tab or spam folder.
Determined to understand the cause, I embarked on a journey of trial and error, researching and implementing various strategies-and finally uncovered the issue, finally leading to a higher CTR.
I've spent the better part of 2023 so far writing about email deliverability and optimization. We've been on quite the journey together - investigating how who you send to, what you send, and how you send it all add up to determine how (or if) an email is received by your reader.