4C And Generative AI - A Combination That Can Catapult B2B Marketing?
CXOtoday.com, Thursday, June 22, 2023
One of the constant thoughts in a B2B marketer's mind is to successfully channelize marketing efforts into sales. However, sales cycles are longer as it is impacted by rapid technology changes, pricing, and competition. That's exactly where the 4C model comes in.
What is the 4C model?
In a B2B marketing funnel, 'content creation' sits at the very top. This includes creation of brochures, one-pagers, product documents, presentations, videos, etc.
This is followed by 'campaign'. The content is curated, customized, and targeted to the relevant prospects, suspects, and existing customers. The campaigns could be emailers, social media campaigns, public relations campaign, or an outreach through digital touchpoints such as mobile apps. A smart campaign may intertwine the above channels to create a comprehensive impact. This stage is characterized by a strong 'call-to-action'.