Creative Thinking And Technical Chops: The Dynamic Chief Marketing Officer
CMSWIRE, Tuesday, May 9,2023
Here's what CMOs have to say about the findings of our State of the CMO report, including the top competency of creative thinking.
Recently, CMSWire released its 2023 edition of its report on 'The State of the CMO: Insights from the 2023 Annual Chief Marketing Officer Survey.' To create the report, CMSWire conducted a survey of 709 current marketing leaders and 286 aspiring marketing leaders. What did CMOs have to say about our findings? We asked a few to give their thoughts on the accuracy of the report, focusing on the three top takeaways. The takeaways and responses are discussed individually below.