Marketers Must Apply Strategic Thinking
Gartner, April 4th, 2023
Critical and strategic thinking skills are in demand. In today's world of GenAI, much of marketing's content production and execution-oriented work will become easier.
Downstream work is going through a technology rebirth. As creators adapt to possibilities and efficiencies, we see the pendulum swinging back to the upstream, strategic work. CMOs and marketing leaders must get ahead of this shift.