Optimize Your Email Deliverability: Content
Heinz Markeing, March 31st, 2023
In this blog series, I'm tackling email deliverability broken up into three areas-your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.
Last month I covered how to optimize your email deliverability by carefully building your audience and segmenting your lists - check it out.
This month, I'm back with the next part of Email Deliverability - your content: the words, images, format - everything you are putting in the email that you are hoping your audience receives and reads.
Email Deliverability
Email deliverability refers to the ability of an email to reach its intended recipient's inbox without being blocked or marked as spam.
Your ultimate goal should be to land in the recipient's inbox - not the promotions tab or worse yet - spam. Emails that go to the promotions or other tab typically have 50% less opens than messages that land in the inbox or primary tab.