How A Millennial Marketer's Journey To Adopting Podcasts Can Help B2B Marketers Reach Their ICP
Heinz Marketing, March 17th, 2023
While I have worked in marketing for the better part of a decade, I don't have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn't music) can be difficult for me; I prefer visuals and subtitles (even though I'm a hearing person) and have a challenging time staying 'tuned in' to what is being said either on the radio, in an audiobook, or in a podcast.
However, I am trying to practice more mindfulness, get back into creative hobbies, and significantly reduce my social media consumption. I've been using social media for two-thirds of my life, and after the pandemic hit, my media consumption sky-rocketed. While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. I'm burnt out with the endless scroll, the doomsday news, the lack of empathy in discourse, and an algorithm that owns my time and attention. I need healthier forms of stimulation, to be able to create things with my hands again, and to consume more knowledge rather than hype.
So far, I have found that podcasts slow me down, help with my existential anxiety, are excellent for practicing more mindful listening, and allow me to multi-task to a certain degree (cooking, walking, playing with my cat, and making art). I cannot simultaneously scroll on my phone and actively listen to a podcast, so I have to choose the podcast!
I'm not the only one who chooses podcasts for similar reasons.