3 Ways Businesses Can Strike The Ideal Marketing And IT Balance
VentureBeat, February 15th, 2023
We're seeing two schools of thought emerge on how best to leverage data in the digital media landscape.
The first is more technically savvy, where marketers are deeply involved in the IT side of their platforms. Conversations center around first-party data, including site and application analytics, tagging and tracking, third-party cookie deprecation - and, of course, data privacy. The second school of thought is from a media and marketing perspective: Concentrated on experience and how to measure and define it correctly.