How To Host A Tech Webinar: The Ultimate Guide
ActualTech, December 14th, 2022
Tech webinar hosting has become indispensable to an effective B2B marketing toolkit. In 2022, 61% of B2B marketers used webinars as an effective tool in their content marketing toolbox, and 73% reported that webinars are their top-performing lead generation mechanism.
During the shift to remote work that began in 2020, the use of webinars in marketing spiked dramatically by 67% in the last two quarters alone. In 2022, this trend shows no sign of stopping, with 95% of marketers identifying webinars as a key component in their content strategies and another 74% directly tying webinars to revenue increases.