Gartner Identifies Top Trends To Impact CMOs In 2023
Gartner, December 5th, 2022
Marketing Leaders Enter the New Year with an Imperative to Drive Growth in a Volatile Environment
With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include:
- Shifting customer behaviors amplify uncertainty
- Burdensome cross-functional collaboration yields worse organizational outcomes
- Disruptive market dynamics erode traditional sources of brand value
'As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function, and continual optimization of brand value,' said Ewan McIntyre, chief of research in the Gartner Marketing practice...