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Volume 340, Issue 5 · 2026-07-27 – 2026-08-02 · Popular →

Tuesday’s Briefing · August 4

Upcoming Event · Tue, Aug 18 · 12:00pm

Stop Collecting Business Cards. Build an Audience.

Business cards, badge scans, purchased lists, and paid advertising share one flaw: none of them compound. Contacts decay the moment they're filed, and ad reach vanishes when the spend stops - you rented the audience and own nothing afterward. A newsletter audience behaves in the opposite way, accumulating subscribers who persist and deepen their relationship with you issue after issue. For an individual seller this is close to career-defining, because it replaces total dependence on channels you don't control with owned, permission-based distribution that appreciates the longer you hold it. more →

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Stop Collecting Business Cards. Build an Audience.

Cloud Native Now, Monday, July 27th, 2026

The Foundation Was Already Poured

Cloud native infrastructure provides the essential foundations that enterprise AI systems inherit rather than replace. more →

The Foundation Was Already Poured

TechTarget, Monday, July 27th, 2026

A CISO's Guide to Security Data Lakes

A security data lake gives organizations a centralized repository of security information, but it can pose governance and operational risks. more →

A CISO's Guide to Security Data Lakes

Upcoming Event · Tue, Aug 18 · 12:00pm

Own Your Pipeline: Personal Marketing for IT Sales

Most reps depend on company marketing for the top of their funnel — lead flow, campaigns, and content built to priorities they didn't set and can't influence. When that engine stutters, they have no lever to pull. A personal newsletter is the most accessible independent channel a rep can build: your voice, your audience, your cadence, aimed precisely at your territory rather than the company's broad market. It complements marketing rather than competing with it, and self-sourced pipeline carries real internal credibility — the reputation of someone who makes their own weather. more →

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Own Your Pipeline: Personal Marketing for IT Sales