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Volume 342, Issue 3 · 2026-09-14 – 2026-09-20 · Popular →

Monday’s Briefing · September 21

12touches.com, Friday, September 18th, 2026

Your Customer Today Is Your Colleague Tomorrow

In most enterprise deals the most trusted person isn't the account executive but the sales engineer, precisely because they'll say what won't work — yet that credibility is invisible outside the few accounts they're staffed on, living in the memories of a few dozen people and a CRM someone else owns. more →

Your Customer Today Is Your Colleague Tomorrow

12touches.com, Friday, September 18th, 2026

Your Best Distribution Channel Is Already on Your Payroll

Alan Shimel's argument that Google's AI Overviews are engineered to make the click unnecessary - his "Google Zero" - lands as hard on technology vendors as on publishers, because organic search was always rented distribution that merely felt owned. more →

Your Best Distribution Channel Is Already on Your Payroll

12touches.com, Friday, September 18th, 2026

Your Top Performers Don't Want Another Plaque

Top sellers are the hardest people in the company to reward - cash is already maxed, the incentive trip ends, and promotion into management is often unwanted - while the independent streak that makes them outperform is exactly what makes corporate advocacy mandates slide off them. more →

Your Top Performers Don't Want Another Plaque

12touches.com, Friday, September 18th, 2026

You're Not in Sales. You Still Need to Be Known

Enterprise IT is a few thousand people per specialty, and a dozen professions orbit them with the same dependency and the same structural problem: the only contact their job naturally supplies is the contact that asks for something. more →

You're Not in Sales. You Still Need to Be Known

12touches.com, Friday, September 18th, 2026

Being Interesting Is Not the Same as Being Present

Advisors, speakers and fractional CIOs don't have a lead generation problem, they have a recall problem - and their visibility is event-shaped, producing four tall spikes and forty-eight flat weeks, with the moment that mattered almost certainly landing in the flat part. more →

Being Interesting Is Not the Same as Being Present

12touches.com, Friday, September 18th, 2026

To Ask Permission Is to Seek Denial

Sellers at large firms routinely stall on a personal newsletter because they haven't been approved to run one - and Scott McNealy's Sun-era mantra explains why asking is the wrong move: the person receiving an unprecedented request has no upside for yes and all the downside, so the safe answer is defer or decline, and a "no" on the record is far harder to reverse than a question nobody formally raised. more →

To Ask Permission Is to Seek Denial

Databricks, Thursday, September 17th, 2026

What Is AIOps?

Databricks provides a primer on AIOps and how AI and ML apply to IT operations. more →

What Is AIOps?

Schneier on Security, Monday, September 14th, 2026

Microsoft's Patching

September's Patch Tuesday fixed a record ~972 vulnerabilities, evidence that AI vulnerability finding favors defenders for now. more →

Microsoft's Patching

Upcoming Event · Mon, Oct 5 · 12:00pm

The State of Data and AI Governance

The State of Data and AI Governance webinar will examine the organizational, cultural, and technical foundations required to govern data while enabling AI effectively. This includes the frameworks, roles, processes, and technologies needed to ensure trust, compliance, and responsible use at scale. more →

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The State of Data and AI Governance (Oct. 5th)

Upcoming Event · Wed, Oct 14 · 11:00am

The AI-Powered Modernization Playbook for Financial Services Secure Migration, Modernization & the AI-Driven Development Lifecycle

Join PwC and AWS for a discussion on how AI is redefining cloud modernization priorities. We'll share examples from leaders in their sectors, as well as practical recommendations for building modern cloud platforms that deliver measurable business value, while navigating evolving regulatory, risk, and operational considerations. more →

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The AI-Powered Modernization Playbook for Financial Services Secure Migration, Modernization & the AI-Driven Development Lifecycle (Oct. 14th)