The Blueprint: Orchestrating 5,000+ AI Assets for a World Cup TV Spot
Google, Friday, November 6th, 2026
AI video company Mito used Google Cloud to generate more than 5,000 assets for a World Cup TV spot for Movistar Plus+.
Mito, an AI-powered video company, produced a 120-second national TV spot for Telefonica's Movistar Plus+ that aired across Spain during the World Cup.
The project required more than 5,000 assets, including 1,000 videos, across about 65 iteration rounds, exposing problems with local asset management, collaboration, rendering latency, model consistency and API rate limits.
Mito built a serverless, asynchronous architecture on Google Cloud, running its API, AI Director and background workers as Java services on Cloud Run.
The setup decoupled job execution so long renders no longer froze the interface and helped keep characters and real public figures consistent across shots.