Beyond 24/7 Protection: What Organizations Now Expect from Their MSPs
Barracuda Networks, Wednesday, November 4th, 2026
Barracuda research finds organizations want MSPs that build resilience, explain risk in business terms and help with AI threats, not just tools.
Barracuda Research surveyed IT and security professionals at organizations with 100 to 2,000 employees and found 66% already outsource security to an MSP and 29% are considering one.
Prospective customers do not face more incidents but are less confident in detecting, investigating and recovering, and 59% are concerned about AI-related threats.
Only 23% say more staff would help most, and just 29% can secure compromised accounts and restore operations within hours.
Among existing MSP customers, 95% say technical excellence matters, but 80% value relevant expertise and business understanding and 40% chose a provider partly for explaining risk in plain language.