Questioning Your AI ROI? Start with Your AI Strategy
Forrester, Tuesday, November 3rd, 2026
Forrester says AI ROI problems usually stem from missing strategy and introduces its enterprise AI strategy report and AI Value Matrix.
A Forrester analyst writes that IT is often asked to justify AI spend but struggles because there is no clear strategy for why and where AI should deliver value.
Productivity gains such as writing emails or presentations are hard to trace to the P&L.
Forrester's new report, Your Enterprise AI Strategy, is based on interviews with more than 40 leaders at 25 organizations and argues that CEO ownership is what makes companies make hard investment choices, citing Bank of New York.
The updated Forrester AI Value Matrix crosses where value lands on the P&L with how it is delivered through productivity, engagement and transformation, producing nine value types.