Salesforce Introduces Hunter, a Sales Agent
CRM Magazine, Friday, October 16th, 2026
Salesforce's Hunter is an outbound sales agent in Sales Cloud that plans pipeline work, personalizes outreach and asks reps for approval.
At Dreamforce, Salesforce introduced Hunter, an outbound sales agent for Sales Cloud that turns sellers' goals into plans by finding accounts and contacts, personalizing outreach, preparing follow-ups, and creating and updating opportunities.
It learns a team's sales motion from calls, emails and notes, works within existing permissions and approval rules, and keeps memory on accounts, contacts and opportunities, while showing its reasoning and asking for approval on judgment calls.
It also studies the patterns behind the strongest deals.
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