Getting to ROI: How Brands Turn Cost Centers into Revenue Engines with AI
Salesforce, Thursday, October 1st, 2026
AT&T, Southwest, Canada Goose and other Salesforce customers share lessons on getting ROI from agentic AI deployments.
Salesforce gathered lessons from customers including AT&T, Southwest Airlines and Canada Goose on their agentic AI rollouts, where at Canada Goose agents now answer routine questions such as delivery timing, freeing staff for higher-value work.
Common themes include using agents to turn cost centers into value centers, building trust and guardrails into agentic systems, and evolving with customer needs.
Customers seeing results listen to users, define success and build the guardrails to sustain it.