Unpacking Dreamforce: Why Your AI Needs Trusted Context
Salesforce, Friday, October 2nd, 2026
Dreamforce takeaways on how Data 360, the Agent Context Engine and Agentforce Coworker give AI agents trusted business context.
Salesforce recaps the Data 360 keynote at Dreamforce, arguing that AI agents need trusted context: current information, a way to connect details and clear rules on what they may access.
Demos showed an Agentic CDP building customer profiles and audiences from a plain-English request, the Agent Context Engine giving agents a deeper understanding of the business, and Agentforce Coworker applying the same foundation to employees' daily work.
The post illustrates the risk of agents acting on partial context, such as making an offer while a customer has an open service case.