The Inbound Lead You Never Had to Chase
12touches.com, Friday, September 4th, 2026
There are two ways to fill a pipeline. You can hunt - cold calls, cold emails, list-buying, sequences, and the grinding math of low reply rates. Or you can build something that attracts buyers to you, so that some meaningful share of your pipeline arrives already interested. Most IT sales professionals live almost entirely in the first world. The second world feels like it belongs to marketing, or to influencers, or to somebody with more time. It doesn't. A LinkedIn newsletter puts it within reach of any individual rep.
Inbound leads start warmer, move faster, and close better than anything dug out of a cold list — but generating them has always been marketing's job, leaving individual reps to hunt.
A LinkedIn newsletter changes that by giving a rep their own discoverable, subscribable asset: LinkedIn invites your network at launch, notifies subscribers at every issue, and indexes issues in search.
A feed post is a firework; a newsletter issue is a streetlight that keeps pulling people in. And nobody subscribes to enterprise IT news casually, so the list self-qualifies.
About 12touches
For $25 per week, LinkedIn members can create a new LinkedIn newsletter on their own with our content service in less than 15 minutes per week. We assemble the enterprise IT news and events every week - you add your name, your voice, and press publish. Learn how.
See a weekly newsletter on LinkedIn here.