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All issuesVolume 341, Issue 4IT Vendor NewsSalesforce

What Does Salesforce Do?

Salesforce, Thursday, August 27th, 2026

Salesforce explains its agentic CRM positioning and how it aims to turn businesses into agentic enterprises.

Salesforce sets out what its platform does for readers unfamiliar with the company or evaluating it for the first time. The framing is around what it calls the world's number one agentic CRM, helping humans, AI agents and platforms drive customer success together.

The post argues that 27 years of accumulated rules and knowledge are embedded in the applications customers use, which is the asset agents operate on.

It covers how the platform helps strengthen customer relationships from the first conversation onward, and how Salesforce positions the shift from CRM to what it calls the agentic enterprise.

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