Survey Surfaces Little Consensus on How to Pay for AI Embedded in Applications
Techstrong.ai, Monday, August 17th, 2026
Enterprise IT leaders remain split between per-user, consumption and outcome-based AI pricing models.
A Futurum Group survey of 833 IT decision makers reveals fragmented pricing preferences: 42% favor per-user monthly fees while 58% prefer consumption-based (37%) or outcome-based (21%) models.
The enterprise applications market is projected to grow from $592.4 billion in 2025 to $1.1 trillion by 2031.
AI customization capabilities may reduce pressure to build applications from scratch. Organizations continue experimenting to determine optimal pricing structures.