441: IT Leaders Need Storytelling Skills w/ Matt Thomas
You've Been Heard, Wednesday, July 22nd, 2026
An IT director argues storytelling is critical for translating complex technology into business value and support.
Matt Thomas, Director of IT and Marketing at Crabapple Roofing, discusses how effective communication bridges technical expertise and business outcomes.
He advocates structured AI implementation with governance, secure documentation practices, and maintaining leadership connection to frontline operations.
Focus areas include building sustainable automation, protecting proprietary solutions, and using narrative techniques to help stakeholders understand technology investment ROI over extended timeframes.