How to Use LinkedIn Newsletters to Stay Top-Of-Mind (Aug. 18th)
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Your prospects don't buy when you're ready to sell. They buy when they're ready to buy — and that's usually months after your last conversation. The question is whether you're still in the room when that moment arrives. A weekly LinkedIn newsletter is the most reliable way to be.
Virtual
A weekly LinkedIn newsletter is the most reliable way to be. It lands in the inbox of every subscriber, shows up in their feed, and puts your name in front of the exact people you want to be hired by — every single week, without a single cold follow-up.
You can expect that about 20% of your linkedin followers will take and action and opt-in to a new newsletter powered by 12touches.com
In 30 minutes we'll walk through exactly how to run one.
WHAT WE'LL COVER
- Why newsletters beat regular posts for staying top-of-mind (the notification mechanic nobody talks about)
- Setting one up on LinkedIn the right way — name, cadence, and the first-issue mistakes that cost you subscribers
- Where the content comes from when you don't have time to write
- The 10-minute weekly workflow: curate, add your take, publish
- How to turn subscribers into conversations without pitching
- Live Q&A
WHO IT'S FOR
IT sales professionals, MSP and VAR owners, channel and partner managers, and anyone in technology sales who needs to stay visible to a long-cycle buyer.
YOUR HOST
John J. McLaughlin, Editor-In-Chief at 12touches. 12touches runs managed weekly LinkedIn newsletters for IT sales pros and companies — we curate the week's best IT news, you publish it under your name in less than 10 minutes.
DETAILS
- Tuesday, August 18, 2026
- 12:00 – 12:30 PM ET
- Live on Zoom
- Free
Register at the link above. Can't make it live? Register anyway and we'll send you the recording.
Hosted by 12touches.com