7 articles that week
Heinz Marketing, April 20th, 2023
Purchase intention (or buyer intent) is a measure of each shopper's propensity to buy a product or service. Intent data is the dataset that provides insight into the customer's journey.
more →
Heinz Marketing, April 19th, 2023
B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. The industry is constantly evolving, with new trends and technology emerging at a rapid pace. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. Failure to do so might result in being left behind.
more → AiTHORITY, April 19th, 2023
Marketing can sometimes feel like a one-way conversation. With interactive marketing it becomes a conversation.
more →
Heinz Marketing, April 18th, 2023
Whenever companies are looking to downsize, the marketing department is often the first to get hit with cuts. Marketing is often seen as an area to cut back without impacting core operations.
more → Sales Hacker, April 18th, 2023
Video is the absolute best tool for job hunters. Hands down. It's the open secret to success! If you want to get a leg up and 10x your job hunt results, then stay with me for the whys and hows of sending video as a job hunter.
more →
SmartDataCollective, April 17th, 2023
Understand your target market better and make your marketing efforts more effective by leveraging data to gain insight into demographics. Learn more here.
more →
Gartner, April 17th, 2023
Marketers Who Follow Their Contingency Plans Achieve Success Against Organizational Goals
more →