5 articles that week
Forrester, March 17th, 2023
One of Forrester's B2B marketing predictions for 2023 is that organizations will shed one-third of the point solutions from their revenue technology stack.
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Heinz Marketing, March 17th, 2023
While I have worked in marketing for the better part of a decade, I don't have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn't music) can be difficult for me; I prefer visuals and subtitles (even though I'm a hearing person) and have a challenging time staying 'tuned in' to what is being said either on the radio, in an audiobook, or in a podcast.
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Solutions Review, March 17th, 2023
B2B marketers don't need to be convinced to adopt an account-based marketing (ABM) approach-the overwhelming majority are already there, according to Foundry research, which revealed that 94 percent of marketers have an ABM strategy in place.
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Forrester, March 15th, 2023
Forrester's 2023 predictions for B2B marketing and sales leaders have a common thread: They all, in one way or another, speak to the criticality of aligning around the customer. In a recent webinar, my colleague Amy Hawthorne and I dove deep into two of those predictions, both of which have made waves in the market.
more → Sales Hacker, March 15th, 2023
There are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy?
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