Forrester, February 17th, 2023
The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales
Late in 2022, Forrester launched a year-long project to expand our body of research focused on B2B intent data for marketing and sales.
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Vol 299 · Issue 3
Marketing — Archive · Vol 299 Issue 3
5 articles that week
ComputerWorld, February 15th, 2023
The Six Degrees Of Customer Experience
How do you create an outstanding customer experience? It's no easy task, as customers' wants and needs move quickly.
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CMSWIRE, February 15th, 2023
9 Ways Marketing Automation Will Grow Your Business In 2023
There's a lot of buzz around automation right now, and if marketers aren't automating already, they are missing out.
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VentureBeat, February 15th, 2023
3 Ways Businesses Can Strike The Ideal Marketing And IT Balance
We're seeing two schools of thought emerge on how best to leverage data in the digital media landscape.
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Solutions Review, February 15th, 2023
13 Of The Best Multichannel Marketing Tools
The editors at Solutions Review have compiled this list to spotlight some of the best multichannel marketing tools companies should consider integrating into their martech stack.
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