Analytics Insight, Thursday, December 12th, 2024
Top 50 AI-Powered Marketing Solutions In 2024
Discover the Best AI-Powered Marketing Solutions Transforming 2024
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Vol 321 · Issue 2
Marketing — Archive · Vol 321 Issue 2
3 articles that week
Search Customer Experience, Tuesday, December 10th, 2024
The Top 15 Event Marketing Tools
Marketers rely on a combination of tools, such as CRM systems and marketing automation platforms, to manage events. Top tools include Salesforce, ActiveCampaign and Eventbrite.
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LinkedIn Marketing Collective, Monday, December 9th, 2024
Beyond the CMO-CFO Divide: Why Boardroom Readiness Defines the Future CMO
Back in 2023, Transmission attended Adweek X to host a spirited discussion around 'Navigating the CMO-CFO divide'. We focused on how to build a strong relationship between the CMO and CFO to help quantify brand health as business health and quickly shifted to a debate around the root cause of the divide and proposed strategies to bridge collaboration.
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