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Marketing — Archive · Vol 305 Issue 2

2 articles that week

Business 2 Community, Saturday, August 12,2023

B2B Email Marketing: Top Strategies, Trends, & Examples

Vol 305 · Issue 2 · 2023-08-12

In the era where business communication feels instantaneous, B2B email marketing stands tall as a critical tool for connecting businesses - but many marketers don't yet have a full grasp of the power it wields.

B2B Email Marketing: Top Strategies, Trends, & Examples

Forrester, Tuesday, August 8,2023

Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023

Vol 305 · Issue 2 · 2023-08-08

Five years ago, we published research calling for an urgent reevaluation of the role of field marketing. The generalist role of old was not keeping up with the needs of the sales organization or the customer.