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Call Centers — Archive · Vol 334 Issue 2

2 articles that week

destinationCRM, Thursday, January 15th, 2026

AI In The Contact Center: Transforming Value Creation

Vol 334 · Issue 2 · 2026-01-15

AI is quickly transforming customer service and contact center operations to generate measurable value. With the integration of genAI and agentic AI, organizations can now move beyond pilots and into strategic full-scale deployments that drive quantifiable results, even as an MIT report notes that 95 percent of genAI pilots fail.

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AI In The Contact Center: Transforming Value Creation